This involves a full evaluation of your brand and its current perception – both internally, to your customers and the outside world. What do you currently stand for and can your reputation be improved?

After your audit, a new, true and unique identity can be created. You may wish to trademark / copyright it to make it your own and also ensure it can be universally recognised (if appropriate).

There must be a constant message and synergy across all your touch points of communication. One voice with a clear, concise and memorable message.

The number one new business rule is to keep your existing clients happy. Number two is to be proactive and target new ones within a disciplined time frame with a focused plan of activity. This can be regularly monitored and evaluated to assess key areas of strength and opportunity for your business to grow. 

There is no prize for second best. Winning is everything. Learn from the experts with 20 years of proven, international experience.

You only get one chance to make a positive, first impression. Don’t forget your customers are humans too and are drawn to buying from like-minded people. How you speak, your tone of voice, pitch and body language all says something about you. Grow your confidence, improve internal lacklustre morale and incentivise your staff to work collectively in a team which is happy, driven and united.